Digital billboards, also referred to as electronic billboards or LED billboards, have been getting a lot of attention in the outdoor advertising industry. And rightfully so. Simply put, they provide a very effective medium for advertisers who want to reach their audience with timely and relevant marketing messages.
The LED billboard revolution in outdoor advertising has just begun. Of the approximately 450,000 billboards in the U.S., approximately 0.55% have been converted to digital.
Digital billboards display dynamic content that typically updates every 4 – 10 seconds, depending on state and local billboard regulations. Our Electronic billboard updates every 8 seconds.
Our digital billboards are in compliance with the Outdoor Advertising Association of America’s Code of Industry Practices in that they comply with brightness standards and do not feature animation, flashing lights, scrolling, or full-motion video. Our digital billboards are also energy-efficient, technologically advanced and user-friendly.
Advertisers and billboard operators are not the only people benefiting from the use of LED billboards. Law enforcement and community groups are also benefiting from the flexibility and power of digital billboards. We love to announce everything from community events, such as concerts and public safety notices.
Contact Brite Lite Media Group for more information