What is Digital Outdoor?
admin2014-04-10T22:16:46-04:00Digital billboards, also referred to as electronic billboards or LED billboards, have been getting a lot of attention in the outdoor advertising industry. And rightfully so. Simply put, they provide a very effective medium for advertisers who want to reach their audience with timely and relevant marketing messages. The LED billboard revolution in outdoor advertising has just begun. Of the approximately 450,000 billboards in the U.S., approximately 0.55% have been converted to digital. Digital billboards display dynamic content that typically updates every 4 - 10 seconds, depending on state and local billboard regulations. Our Electronic billboard updates every 8 seconds. Our digital billboards are in compliance with the Outdoor Advertising Association of America's Code of Industry Practices in that they comply with brightness standards and do not [...]